PATRÓN GRAMMYS CAMPAIGN

Client: PATRÓN + National Academy of Recording Arts & Sciences
Agency: BBH + M Booth
Role: Director, Producer and Editor

PATRÓN's partnership with the Recording Academy came to life through a collection of social content captured across GRAMMY Week, from intimate MusiCares moments to backstage winner celebrations. The work highlighted the people, atmosphere, and craftsmanship behind the brand while creating content that continued to support PATRÓN well beyond the event. In addition to the hero brand film, we worked to create a library of evergreen social content to be used throughout the year for global marketing needs.

Content accumulated 8 million views in over 24 hours on Instagram.

PATRÓN x GRAMMYS Brand Film

This film captures the energy behind the GRAMMYs as artists and winners celebrate backstage in PATRÓN’s private lounge after the show. Featuring Clipse, FKA Twigs, Leon Thomas, DJ Mustard and Kehlani.