Patron at Lollapalooza

Client: Patron
Role: Director, Producer and Editor

An integrated social campaign for PATRÓN at Lollapalooza that captured the energy of the Hacienda activation through recap films, artist moments, cocktail storytelling, and elevated lifestyle content. The project transformed a single festival weekend into a library of evergreen assets that PATRÓN could use across its global marketing channels long after the event ended.